We exist to help people sleep in a healthier and more sustainable way

For us, sustainability isn’t just a fashionable bandwagon to jump on, it’s been at the heart of Naturalmat since the very beginning. But with ever-more urgent warnings coming from scientists about the state of our planet and the impacts of climate change and ecological decline, time is now running out. We must keep doing more to raise the bar in our industry.

This means being bolder than ever before. In 2021, we worked with sustainability experts to establish our biggest challenges and opportunities, and asked our stakeholders which sustainability issues were most important to them. We submitted our B Corp application and the process has already brought about significant changes to our business.

We now have a clear strategy, based around five key pillars, with targets that will challenge us to do even more between now and 2025. Discover the pillars below and dive into the full detail in our 2022 Impact Report.

  • 1. Closing the loop

  • 2. Sustainable and regenerative sourcing

  • 3. Healthy sleep for all

  • 4. Climate emergency

  • 5. Supporting our Devon community